Last Updated: February 10, 2026
This Cookies Policy explains how SMART HOME EL INC. ("we", "us", or "our"), located at 56 Lionel Heights Crescent, Toronto, ON M3A 1M1, Canada, uses cookies and similar tracking technologies when you visit our website. This policy should be read alongside our Privacy Policy, which provides comprehensive details about how we handle your personal data.
Cookies are small text files that are placed on your device (computer, tablet, or smartphone) when you visit a website. They are widely used to make websites function properly, improve user experience, and provide information to website operators. Some cookies are strictly necessary for a website to work, while others help us understand how visitors interact with our pages or allow us to deliver more relevant advertising.
By continuing to use our website, you acknowledge this Cookies Policy. You can manage your cookie preferences at any time using the cookie consent banner or by clicking the "Manage cookie preferences" link found in the footer of every page on our site.
Cookies are small data files stored on your browser or device when you visit a website. They serve various functions, from remembering your preferences and login sessions to tracking how you interact with the site. Cookies can be "first-party" (set by the website you are visiting) or "third-party" (set by a service used by the website, such as an analytics or advertising provider).
"Session cookies" are temporary and are deleted when you close your browser. "Persistent cookies" remain on your device for a defined period or until you manually delete them. Both types play different roles in delivering a smooth and personalized browsing experience.
In addition to cookies, we may use similar technologies such as tracking pixels, web beacons, and device identifiers. These technologies function in a comparable way and are covered by this policy. Where we refer to "cookies" throughout this document, we include all such similar technologies unless stated otherwise.
We organize the cookies used on our website into three categories. Each category serves a distinct purpose, and your ability to control them varies based on their function.
Essential cookies are required for the basic operation of our website. Without them, the site would not function correctly. These cookies handle core tasks such as maintaining your session while you navigate between pages, protecting against cross-site request forgery (CSRF) attacks, and remembering your cookie consent preferences.
| Cookie Name | Purpose | Retention |
|---|---|---|
| session_id | Maintains your browsing session | Session |
| csrf_token | Security protection against CSRF attacks | Session |
| cookie_consent_status | Stores your cookie preference choices | 12 months |
Consent required: No. These cookies are activated automatically as they are necessary for the website to function.
Analytics cookies help us understand how visitors use our website. They collect information about which pages are viewed most frequently, how long visitors spend on each page, and which links are clicked. This data is aggregated and anonymized, meaning it does not personally identify you. We use this information to improve site performance, content relevance, and overall user experience.
Our primary analytics tool is Google Analytics 4. IP anonymization is enabled, meaning your full IP address is never stored by Google Analytics in its reports. Data retention for analytics is set to 14 months.
| Cookie Name | Purpose | Retention |
|---|---|---|
| _ga | Distinguishes unique visitors | Up to 14 months |
| _ga_XXXXXXX | Maintains session state for Google Analytics 4 | Up to 14 months |
| _gid | Distinguishes visitors within a 24-hour window | 24 hours |
| _gat | Throttles request rate to Google Analytics | 1 minute |
Consent required: Yes. These cookies are activated only after you click "Accept All" or enable analytics in "Manage Preferences".
Marketing cookies are used to deliver advertisements that are relevant to your interests. They track your browsing activity across websites and help advertising platforms build a profile of your preferences. This allows us and our advertising partners to show you ads related to smart home solutions rather than irrelevant content.
These cookies may be placed by third-party advertising networks with our permission. They remember that you have visited our website and share this information with other organizations, such as Google and Meta, for the purpose of serving targeted advertisements.
| Technology | Purpose | Retention |
|---|---|---|
| Google Ads (gtag.js) | Conversion tracking and remarketing | Up to 540 days |
| Google Remarketing Tag | Builds remarketing lists for ad targeting | Up to 540 days |
| Meta Pixel | Measures ad effectiveness on Facebook/Instagram | Up to 180 days |
Consent required: Yes. These cookies are activated only after you click "Accept All" or enable marketing in "Manage Preferences".
Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet. We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.
We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit. Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.
We use the following tracking technologies on this website:
We use conversion tracking to understand which advertisements lead to actions on our website, such as form submissions, calls, or page visits. This allows us to measure campaign effectiveness and allocate our advertising budget appropriately. Conversion data may be shared with Google Ads and Meta.
Advertising and analytics technologies active on this site include Google Ads (gtag.js / Google Tag Manager), Google Analytics 4, Google Remarketing Tag, and Meta Pixel (Facebook / Instagram).
When you first visit our website, a cookie consent banner is displayed at the bottom of your screen. This banner offers you three options:
Your preference is stored in your browser's local storage for 12 months. After this period, you will be prompted again. You can change your preferences at any time by clicking the link in the footer of every page.
You may also control cookies through your browser settings. Most browsers allow you to view, delete, and block cookies from specific or all websites. Please note that disabling essential cookies may impair the functionality of our site. Here are links to cookie management instructions for popular browsers:
You may opt out of personalized advertising at any time using the following tools and resources:
Opting out does not remove ads entirely. You will continue to see non-personalized advertisements. Opting out only prevents the use of cookies and similar technologies to tailor ads specifically to your browsing history.
Users in the European Economic Area and the United Kingdom receive our cookie consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.
You may withdraw consent at any time by clicking "Manage cookie preferences" in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect the lawfulness of processing that occurred while consent was valid.
We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:
We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only and is not resold to unaffiliated third parties.
Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly for complete information about their data practices.
Some browsers have a "Do Not Track" (DNT) feature that sends a signal to websites indicating that you prefer not to be tracked. There is currently no universally accepted standard for how websites should respond to DNT signals. Our website does not currently respond to DNT signals. However, you can manage your cookie preferences through the consent banner and browser settings as described above, which provides equivalent control over tracking on our site.
Our website is not directed at individuals under the age of 16. We do not knowingly use cookies or tracking technologies to collect data from minors. If we become aware that cookies have been used to collect data from a person under 16 without verifiable parental consent, we will take immediate steps to delete the relevant data and disable the applicable tracking technologies.
We may update this Cookies Policy from time to time to reflect changes in technology, legislation, our business operations, or our use of cookies and tracking technologies. When we make material changes, we will post a notice on our homepage at least 14 days before the changes take effect.
We encourage you to revisit this page periodically to stay informed about our use of cookies. The "Last Updated" date at the top of this page indicates when the most recent revision was published.
If you have any questions about this Cookies Policy, your cookie preferences, or how we use tracking technologies, please contact us:
SMART HOME EL INC.